Book Blog Snap

Hotels have adopted very few marketing disciplines with more enthusiasm than paid search marketing. However, not all paid search marketing is created equal. Far from it. Simply bidding on popular keywords until your budget has been exhausted is a recipe for mediocrity. Yet that is what so many agencies employ as their “strategy”. Paid search has evolved at break-neck speed, offering smart marketers a plethora of new tools and techniques to target specific travelers. GCommerce has embraced these new tools and techniques, including aggressive use of programmatic buying tools, to create and manage insanely profitable campaigns for our clients. We don’t just consistently outperform industry results; we obliterate the bar.

Search Engine Optimization is not dead. In fact, it remains one of the most profitable and important aspects to any hotel digital marketing program. Unfortunately, because it is not seen as a sexy new program, many marketing firms and their clients ignore strong SEO tactics. Not at GCommerce. We know that traffic gained FOR FREE from organic search listings can be the backbone of a successful hotel website. We consistently perform advanced SEO work with on-page optimization, local optimization, off-page optimization and a leading edge measurement program. This ensures both performance and accountability for all GCommerce clients.

For years, hoteliers have focused their paid online media on paid search marketing. While Paid Search is vital, its investment should not come at the expense of other viable channels. Display Advertising has been ignored for far too long by individual hotels. However, with advances in smart media placement technology and consistently low prices to acquire new customers, Display Advertising has become a bankable tool to generate incremental business. At GCommerce, we build robust Display and Remarketing campaigns that both feed the top of the booking funnel and help push customers to conversion at the bottom of the funnel.

The predominant thought in the industry is social media cannot drive revenue. Our clients hope their competitors continue to believe that farce. At GCommerce, we know that a well-formulated social media strategy that goes beyond status updates on Facebook can have a significant and compelling ROI. And we have the awards to prove it. GCommerce works with our clients to build out well rounded social media strategies, including native platform advertising and campaign strategies. These programs are each custom designed for your property, based on your target audience.

In addition, GCommerce is proud to be the first hospitality agency to offer a social media program designed specifically to drive group and social sales for hotels with meeting or event space. Working with your sales team, we are able to target individual buyers through social platforms and connect them directly with the sales department, driving incremental group business.

Ah the days of the late 90’s. According to some, email marketing has seen its day. NOT TRUE. Email campaigns are extremely cost effective, and when done right can still drive hundreds of thousands of dollars in incremental revenue. eCRM is still alive and well, providing smart communications with your existing clientele while providing increased revenue per guest. GCommerce has developed award winning email campaigns for our clients for over 14 years. We know the old adage remains true; it is easier to generate business with existing fans than to prospect for new business.

Ah the days of the late 90’s. According to some, email marketing has seen its day. NOT TRUE. Email campaigns are extremely cost effective, and when done right can still drive hundreds of thousands of dollars in incremental revenue. eCRM is still alive and well, providing smart communications with your existing clientele while providing increased revenue per guest. GCommerce has developed award winning email campaigns for our clients for over 14 years. We know the old adage remains true; it is easier to generate business with existing fans than to prospect for new business.

GCommerce’s Content Marketing solution provides a combination of smart keyword targeting, along with a comprehensive strategy, effective content distribution and targeting tactics, and a robust distribution strategy to maximize visibility on both social networks and premium websites for our clients. We utilize custom audience targeting for social media, along with compelling marketing messaging to attract users to the website.

We know your property has a unique story to tell. Bring that story to life with one of our content marketing packages.